The Great Gatsby: A New Musical
I handled all video editing and animation across a 360 campaign for The Great Gatsby musical, bringing the show's glamour, energy, and star power to screens across TV, out-of-home, social, and digital. From high-gloss TV spots to massive building-sized billboards, the goal was to reflect the extravagance of the production in every frame and invite audiences to the party.
Agency: SpotCo
Wrapping Times Square in Gold
I designed a massive digital billboard that wrapped around a multi-story building in the heart of Times Square. With viewers approaching from all directions, the challenge was to create a spot that conveyed key info clearly while maintaining visual impact no matter the viewing angle. The result is a stylish loop of graphics and footage that radiates the show’s larger-than-life presence.
All OOH placements are shown in situ to better reflect the intended visual impact in context.
From the Jazz Age to the Sidewalk
I created a suite of short-form videos for LinkNYC terminals throughout New York City, blending show footage and animated elements in eye-catching bursts of Gatsby gold. Designed for fast-moving passersby, these motion assets had to be instantly legible and on-brand, distilling the look and feel of the show into bold visuals that stop people on the street.
All OOH placements are shown in situ to better reflect the intended visual impact in context.
Old Sport, New Lead
To celebrate new lead Ryan McCartan, I created a social-first video highlighting fan reactions and acclaim. Real tweets were motion-tracked into show footage, surrounding Ryan like digital applause. The result is a cinematic, goosebump-inducing blend of footage, typography, and social proof capturing both the electricity of live theater and the love from audiences online.