Butterfly Blueprint
I created an animated explainer video for Butterfly Blueprint™, a system-wide ultrasound platform designed to integrate seamlessly into both the clinical and administrative infrastructure of a healthcare system. The explainer was part of a larger campaign that included short social teasers and in-depth educational content, introducing the new platform to medical professionals across a range of specialties.
Clinical Trials (of Our Social Creative)
The campaign included social videos like these examples, targeted toward professionals in various specialties. We used different combinations of copy and imagery to test what was most effective and engaging.
Blueprint, Explained
I also created a more graphically driven video focused on explaining Blueprint’s use and role in greater depth.