Dead Outlaw: Alive on Broadway

Howdy! I handled motion design and video editing for the Broadway musical Dead Outlaw. I defined and executed motion across all assets, including TV, social, digital, and out-of-home. This massive 360° campaign featured subway triptychs, a large billboard, multiple TV spots, and dozens of videos for social and digital placements.

See below for a few examples of my work on the show!

Agency: SpotCo

The Biggest Billboard in the West (Well, Times Square)

One of my favorite parts of the campaign was this 6,200-square-foot billboard overlooking Times Square.

The screen wraps around two sides of the building, making it a fun challenge to create an engaging video that worked both from the corner and from either side.

Linked here is an in-situ mockup of the billboard.

Manhattan’s Most Wanted

I also worked on these placements for digital triptych screens in NYC subway stations throughout Manhattan, as well as for LinkNYC terminals on sidewalks all over the city.

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Butterfly Blueprint (TV, Social)