For the promotional campaign of The Refuge Plays, I crafted a fully animated video that drew inspiration from the show's distinctive woodblock and hand-painted key art. This involved intricate layering and animation techniques to maintain the natural, earthy aesthetic while introducing dynamic movement.

The animation was designed to evoke the play's exploration of generational narratives and the deep connection to ancestral roots. It was utilized across Connected TV and social platforms, aiming to captivate audiences with its unique visual style and thematic resonance.

Agency: SpotCo