McNeal: A New Play
I handled all motion design and editing for the Broadway campaign of McNeal, a highly anticipated new play starring Robert Downey Jr. The campaign centered around the striking key art: RDJ’s face overlaid with a dense, technical web of “AI” data visualizations mirroring the play’s themes of technology, identity, and surveillance.
Agency: SpotCo
On the Streets: OOH Placements
To maximize visibility in high-traffic areas, I adapted the animated key art for multiple out-of-home formats including LinkNYC terminals and bus shelters. It was designed to be instantly eye-catching and readable whether seen up-close or in passing. Subtle animation within the "AI" overlays gave the piece energy without distracting from the star power of Robert Downey Jr.